So why is calling yourself a social media guru (even if you know quite a lot about social media), really quite rubbish?
- Well, for starters calling yourself a guru is pretty arrogant. According to Princeton University a guru is "recognised leader in some field or of some movement", and you'd have to be pretty big headed to proclaim yourself a social media leader.
- Social media is all inclusive, it's social (the clue is in the name). Everyone can get involved and have a go and it's not a place where you necessarily need a guru. It's much more a case of "learn by doing" than a situation where "experts" teach "beginners".
- Social media cannot be controlled and it cannot be predicted, and if you find someone who can control it or predict the next big thing, then I think they probably can call themselves a guru.
- Finally because some self-proclaimed social media gurus have quite a lot to answer for. They can command large salaries by painting social media as a panacea, when it's not. And pretending they have all the answers, when they don't.