Monday, 14 February 2011

Digital content events in 2011

My goodness there are a lot of events, exhibitions, talks, breakfast briefings, seminars, workshops, trainings, round-tables, conferences, panel discussions and webinars if you work in/on/with digital content.

The invites mount a near daily assault on the email inbox. But how do you know which are worth attending and which are a waste of time? Should you go to free ones, because they're free? Which paid-for events should you make the business case for? And can you spare the time out of the office?

The main thing I try to measure is relevance. How relevant is this event to me and my job?

  • Will I learn something useful?
  • Will it help me perform better?
  • Will I meet someone who can help my business or further my career?

The problem is, it's often impossible to be sure beforehand, and getting it wrong can be a costly waste of time.

This year I'll be attending the following (so far?!):

SES London - because...
  • I scoped it out last year and ascertained it is attended by lots of interesting people
  • Search engine optimisation (SEO) is a subject I'm passionate about
  • And from the programme it looks like there are quite a few relevant seminars.
Internet World - because...

The company I work for will be exhibiting there, so it'll be a three line whip! We exhibited last year for the first time and found it a really positive experience with lots of lovely ROI to justify doing it again.

Brighton SEO - because...

I've been before and I liked it.
  • It's free
  • it's friendly
  • and it makes you fink!
Publishing Expo - because...

I've never been before but I've identified one seminar I want to go to: Search The Driver For New Content Models. It's only a 40 minutes long and Earls Court 2 isn't far from the office, so it's not going to be a huge waste of time if it's not up to much.

I'm sure I'll attend more than these four events, I signed up for an AOP today, but these are the four big ones I'll be going to.  So... once I've been to each of these, I'll make sure I let you know my thoughts: marks out of ten for the peppermint tea; the cleanliness of the toilets and other important factors. Then maybe I'll be able to help you make a more informed decision about which digital content events you attend in 2012!


  1. What is the Future of SEO? Kelvin Newman offered us his nuggets last July 23rd at Brighton SEO… See if his predictions came true!

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