The invites mount a near daily assault on the email inbox. But how do you know which are worth attending and which are a waste of time? Should you go to free ones, because they're free? Which paid-for events should you make the business case for? And can you spare the time out of the office?
The main thing I try to measure is relevance. How relevant is this event to me and my job?
- Will I learn something useful?
- Will it help me perform better?
- Will I meet someone who can help my business or further my career?
The problem is, it's often impossible to be sure beforehand, and getting it wrong can be a costly waste of time.
This year I'll be attending the following (so far?!):
SES London - because...
- I scoped it out last year and ascertained it is attended by lots of interesting people
- Search engine optimisation (SEO) is a subject I'm passionate about
- And from the programme it looks like there are quite a few relevant seminars.
The company I work for will be exhibiting there, so it'll be a three line whip! We exhibited last year for the first time and found it a really positive experience with lots of lovely ROI to justify doing it again.
Brighton SEO - because...
I've been before and I liked it.
- It's free
- it's friendly
- and it makes you fink!
I've never been before but I've identified one seminar I want to go to: Search The Driver For New Content Models. It's only a 40 minutes long and Earls Court 2 isn't far from the office, so it's not going to be a huge waste of time if it's not up to much.
I'm sure I'll attend more than these four events, I signed up for an AOP today, but these are the four big ones I'll be going to. So... once I've been to each of these, I'll make sure I let you know my thoughts: marks out of ten for the peppermint tea; the cleanliness of the toilets and other important factors. Then maybe I'll be able to help you make a more informed decision about which digital content events you attend in 2012!