A content marketing and content strategy blog, that occasionally wanders into other areas.
Sunday, 3 April 2011
Social media marketing - as recommended by Google
I may be coming to this a bit late, but hey I figure if I missed it, then others might have too. At Brighton SEO on Friday one of the speakers recommended watching the video below from Google Webmaster. In it Matt Cutts from Google answers the question: "If you were an SEO of a large company, what would you include in your 2011 strategy?"
Matt mentions three key things (because Google likes lists!?):
Optimising for speed
Education for senior internal stakeholders about the benefits for SEO and internal linking
Social media marketing.
So there you have it... point number 3 in a short list of what to focus on in 2011... and Google recommends social media marketing. So next time you speak to client or someone internally who doesn't see the benefit or the need to get involved in social media, you can tell them that Google recommends it.