Monday, 23 May 2011

Content Strategy, Recommended Reading

When I was putting together my presentation on Developing a Content Strategy for Internet World 2011, I ran it past a colleague of mine.  She was very kind and enthusiastic and at the end she requested some recommended reading.  She is studying for a marketing qualification, so I guess she's used to being given reading at the end of a lecture?!  Just thought, I really hope my style is more engaging presentation, rather than lecture.  Anyway, here is my recommended reading:

These websites have a wealth of information about content strategy:

http://www.econsultancy.com/
http://www.contentmarketinginstute.com/
http://www.toprankmarketing.com/

These books on content strategy have all been recommended to me in recent weeks/months, though I must confess to not having read any of them:


  • Clout: The Art and Science of Influential Web Content, Colleen Jones
  • The Elements of Content Strategy, Erin Kissane
  • Get Customers Get Content, Joe Pulizzi
  • Content Rules, Ann Handley and CC Chapman

I'd recommend getting to know your away around a few Google tools to learn more about your clients search behaviour, in particular:

  • Google Wonder Wheel
  • Google Trends
  • Google Insight

And finally, some great bedtime reading: Google's search engine optimisation starter guide.

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