Thursday, 7 August 2014

The content princess rebrand

I haven't written this blog in an age. It's not that I've been busy, although I have, or that I've run out of things to say, those of you who know me, know that is never going to happen! I've actually not written anything because I wish to hang up my tiara and stop being the content princess. I need a rebrand. 

I have outgrown the name content princess. I'm too old to be a princess and I don't like the girlie, fluffy images that the name conjures up. It doesn't work for the serious professional business woman I've become, or should I say, the serious professional business woman I aspire to be. Serious, while still being hilariously witty, obviously.

The 'content princess' blog is aimed at people working in content marketing. This encompasses people working on all types of digital content from webpages and dataviz, to white papers and tweets. The idea is to pass on useful tips and things wot I have learnt.

So, I've spent several months, too many months trying to think of a new name... and in the process discovered two important things that I'd like to share:
  1. Your best ideas have already been taken by somebody else
  2. You are not as interesting or talented as you think you are
So there we have it... 

Deflated because unlike Marathons (snickers), Ulay (Oil of Olay) or Starburst (Opal Fruits), nobody cares what I am called. And fed up because all of my original, genius ideas have already been snapped by someone faster, smarter and more genius-y. In the meantime, I think I should stop worrying about the name, carry on blogging and keep wearing the tiara!